Week 11 - Gestalt Principles

Unity is important in visual communication. It gives a picture in a whole rather than having bits and pieces of information everywhere which might be confusing. Gestalt principles bring about some means where visual communication design could incorporate into to get more unity in the design itself. One example of using the gestalt principle is as follows:

The picture makes use of similarity of shapes and proximity of the shape to form the shape of a deer and raindrops. The unity and the use of gestalt in the poster is definitely successful as people can tell what the poster actually represents and look like, in this case, the form of a deer and raindrops from the clouds representing a storm or shower.